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Supermarket is the best channel where the loyality card is owned
In supermarket, loyal card from Big C is most popular followed by CoopMart and VinMart
Among convinience store, loyal card ownership of Vinmart+ is dominant
Loyal card tends to be owned among the shops that are visited often. Also the quality of gifts is federated with the ownership
1/3 of the respondents own loyalcard via mobile app. VinID app is dominantly popular
Number of respondents: 260
From 15 - 60 year old, nationwide
Conducted on Aug 2020
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