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Loyalty card popularity in Vietnam

In retail, to retain and drive repeat purchases, a loyalty program is one of a most useful tool to manage the customer database and increase the customer's engagement with the brand. The survey is to find out the biggest players in the Retail and their loyalty card popularity.

Loyalty card popularity in Vietnam
Loyalty card popularity in Vietnam

Supermarket is the best channel where the loyality card is owned

In supermarket, loyal card from Big C is most popular followed by CoopMart and VinMart

Among convinience store, loyal card ownership of Vinmart+ is dominant

Loyal card tends to be owned among the shops that are visited often. Also the quality of gifts is federated with the ownership

1/3 of the respondents own loyalcard via mobile app. VinID app is dominantly popular

Number of respondents: 260

From 15 - 60 year old, nationwide

Conducted on Aug 2020

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