-------------- Cosmetics --------------
As a matter of routine, 59% have the habits of doing skincare everyday with monthly expenses mostly ranging from 100k – 300k VND
Nearly 60% wear makeup almost everyday with monthly expenses for makeup ranging from 100k-300k VND (36%).
Nearly 50% take more shower than before with the reason of paying more attention on hygiene. While 8% showering less due to going out less during pandemic.
45% wash their hair more regularly than before with the reason of paying more attention on hygiene, while only 10% wash their hair less because of going out less during pandemic.
57% wearing makeup less often due to Covid-19 era because they go out less or meet less prople.
46% increase skin care frequency during Covid-19 as it is important to maintain the skin care and have more free time for taking care of skin
This survey was conducted in September 2021 with 863 male/female from 18 - 44 years old