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How Covid-19 change beauty care behavior in VN

The analysis to understand Vietnamese behavior changes in personal care, skin care and makeup

How Covid-19 change beauty care behavior in VN
How Covid-19 change beauty care behavior in VN

As a matter of routine, 59% have the habits of doing skincare everyday with monthly expenses mostly ranging from 100k – 300k VND

Nearly 60% wear makeup almost everyday with monthly expenses for makeup ranging from 100k-300k VND (36%).

Nearly 50% take more shower than before with the reason of paying more attention on hygiene. While 8% showering less due to going out less during pandemic.

45% wash their hair more regularly than before with the reason of paying more attention on hygiene, while only 10% wash their hair less because of going out less during pandemic.

57% wearing makeup less often due to Covid-19 era because they go out less or meet less prople.

46% increase skin care frequency during Covid-19 as it is important to maintain the skin care and have more free time for taking care of skin

This survey was conducted in September 2021 with 863 male/female from 18 - 44 years old

Q&Me Vietnam Market Research

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