-------------- Cosmetic / Makeup --------------

Makeup behaviors and cosmetic market in Vietnam 2018

This survey was conducted to understand female makeup behaviors and find out cosmetic and makeup trends in the market

Urban and rural consumer behavior differences
Urban and rural consumer behavior differences

Compared with 2016, there are more makeup users, who apply makeup for more occassions

Monthly spending goes up. 20s spend for the makeup more

Besides department stores, users buy cosmetic items via Facebook and other online sources

77% buys makeup items online, which is a huge increase from 2016

Country of origin is the most important factor for making purchase, followed buy price and brand

Maybelline and MAC are associated with the best makeup brand

Youtube is still more commonly used as makeup information source

Number of respondents: 500

From 16 - 39 year olds, nationwide 

Conducted in January, 2018 

Q&Me Vietnam Market Research

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