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-------------- Cosmetic / Makeup --------------
Compared with 2016, there are more makeup users, who apply makeup for more occassions
Monthly spending goes up. 20s spend for the makeup more
Besides department stores, users buy cosmetic items via Facebook and other online sources
77% buys makeup items online, which is a huge increase from 2016
Country of origin is the most important factor for making purchase, followed buy price and brand
Maybelline and MAC are associated with the best makeup brand
Youtube is still more commonly used as makeup information source
Number of respondents: 500
From 16 - 39 year olds, nationwide
Conducted in January, 2018
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