-------------- Cosmetics --------------
48% makes up more than once per week.
50% take less than 10 minutes, 86% less than 20 minutes for make-up.
Ratio of enjoying make-up is high, for 64% answer either “enjoy very much” or “enjoy”.
Teens refer to Youtube most, while friends are the most important info source for 20’s, 30’s and 40’s.
Michelle Phan is known more among teens, and those who make-up more frequently.
Vietnamese information source for make-up
Sample size: 687 people. Criteria: 16-49 years old female.
Conducted on Oct, 2015
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