vietnam market research

-------------- Cosmetics --------------

Vietnam cosmetics trend 2020

The cosmetic market has grown steadily by the limitless diversity of consumer aspirations and by innovation, especially in Vietnam where the young is more than half of the population and always open to the beauty trend of the world. This report outlines the usage, consumption and trend of the Vietnam cosmetic market 2020.

Vietnam cosmetics trend 2020
Vietnam cosmetics trend 2020

Makeup frequency differs by age. More than half of 23 and above make up regularly mainly for office/school, hangouts and parties.

Skincare frequency is higher. 60% of such ages do skin care daily.

Non make up users are the youth who does not know how to do the good makeups, or who do not spare their time for makeup

Lipsticks and Facial cleanser (including makeup remover) are the most commonly used in terms of makeup and skincare products.

Department stores and brand stores are the most popular places to shop for cosmetics. Besides those, EC also becomes one of the most popular channels for cosmetics as 73% have used EC to buy cosmetic products.

Spending has increased by more than 10% among the regular makeup users.

Surveyed with 458 females from over 16 years old nationwide. Conducted on Jan 2020. 

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