-------------- Cosmetics --------------

Research about Vietnamese face wash behaviors

Washing face is a very important step for skincare. This survey was made to understand clearly the face washing behavior among females.

Research about Vietnamese face wash behaviors
Research about Vietnamese face wash behaviors

Combination skin is the most, followed by the dry skin and sensitive skins

Acnes is the biggest concerns, followed by the large pores and dark circles

More than 80% of the respondent wash their face 2 times / day and more

Cleansing foam is the most popular face washing product, followed by milk cleanser

Pond's and The Face Shop are the most popular cleanser products

Product satisfaction is over 70% because of its clean function

Number of respondents: 532

From 16-44 years old in HCM & Hanoi 

Conducted on April, 2019 

Q&Me Vietnam Market Research

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