- SaaS / DX solution
- Contact us
-------------- Cosmetics --------------
Makeup product usage is up, both in terms of usage frequency and monthly spending. Daily makeup wearers have increased to 30% and non-makeup users have dropped from 24% (2016) to 14% (2019). Popular makeup items are lipsticks, foundations and blushes.
Up to 73% use skincare products once per week or more often. Regularly-used skincare products are facial cleansers, sunscreens and facial masks.
Online shopping for cosmetics continues to increase, with now 57% cosmetics users have shopped online for beauty items and 72% of those have shopped on social commerce. Facebook is the No.1 go-to social site to shop for cosmetics.
Among online cosmetics shoppers, Shopee is the most popular EC site.
Number of respondents : 480
From 16 - 39 years old in Hanoi and Ho Chi Minh City
Conducted on Jan, 2019
Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.
Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.
Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.
CONSUMER MARKET RESEARCH
Understand consumers quick and deep with nearly 20M direct Vietnamese panels.
24H QUICK SURVEY
Self-survey to provide you the responses quickest. Ask and understand consumes with super-affordable pricing.
MOBILE PROMOTER MANAGEMENT APPS
All-in-one mobile application to enhance your field (sales, promoter) management.