-------------- Cosmetics --------------
Makeup product usage is up, both in terms of usage frequency and monthly spending. Daily makeup wearers have increased to 30% and non-makeup users have dropped from 24% (2016) to 14% (2019). Popular makeup items are lipsticks, foundations and blushes.
Up to 73% use skincare products once per week or more often. Regularly-used skincare products are facial cleansers, sunscreens and facial masks.
Online shopping for cosmetics continues to increase, with now 57% cosmetics users have shopped online for beauty items and 72% of those have shopped on social commerce. Facebook is the No.1 go-to social site to shop for cosmetics.
Among online cosmetics shoppers, Shopee is the most popular EC site.
Number of respondents : 480
From 16 - 39 years old in Hanoi and Ho Chi Minh City
Conducted on Jan, 2019
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