-------------- Lifestyle --------------
Vietnamese put a high importance on country-of-origin in purchase. This is applicable especially to 30's and high incomes.
Japan is federated with good quality image especially in electronics category.
Fashion is the category that people pay attention to country-of-origin less. Europe is linked with good image for the category.
Japan is perceived as the coutntry of high quality. On the other hand, few federate it with the images such as coole or cute.
Vietnam is federated with both of positive and negative images. The youth and female take the country image more positively.
Survey about Country of origin images for Vietnamese.
Number of respondents: 660
From 20 - 39 years old, HaNoi & HoChiMinh.
Conducted on September, 2017
Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.
Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.
Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.
CONSUMER MARKET RESEARCH
Understand consumers quick and deep with nearly 20M direct Vietnamese panels.
24H QUICK SURVEY
Self-survey to provide you the responses quickest. Ask and understand consumes with super-affordable pricing.
MOBILE PROMOTER MANAGEMENT APPS
All-in-one mobile application to enhance your field (sales, promoter) management.