-------------- Lifestyle --------------
20’s go to cinema most often among the age groups.
As the way to check the latest movie information, friends, web/FB are common in general while 30’s have strong preference in Film forums.
Facebook is the common website for getting movie information for 10’/20’s, while 30’s rely on 123phim.vn/.
Lotte Cinema is the common choice for 10’s while 30’s choose Galaxy Cinema.
More than 80% buy food / snacks when going to see movies.
34% receives calls even when watching movies.
Survey conducted on Nov 17 – Nov 21, 2014
500 male / female Vietnamese above 18 years old in big cities.
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