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Brand diagnosis: Vietnam fast food stores

This survey was conducted in order to find out the consumer behavior of those who use fast chain foods to understand what makes a popular food chains.

Brand diagnosis: Vietnam fast food stores
Brand diagnosis: Vietnam fast food stores

57% use fast food regularly (once / month and more). The ratio is higher among 16-24 years old.

KFC and LOTTERIA have been used nearly 90% of the respondents. McDonald is recognized by 80% of the respondent although those who have been there is less than half.

About 1/2 KFC user willing to introduce KFC to others, while just 1/3 at LOTTERIA, McDonald& Jollibee.

The major satisfaction comes from the good taste, followed by the service. KFC has the highest satisfaction rate from taste.

Location is the major reason for the detractors. McDonald has the far higher ratio of 'pricing' compared with others.

To view the full report, please click the button below

Survey about Brand diagnosis: Vietnam fast food stores. 

Number of respondents: 600

Male and female from 16 - 39 years old, HCMC. 

Conducted on August, 2017 

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