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After sharp declines in early 2024 and early 2025, overall foot traffic recovered from May 2025 and maintained stable double-digit growth in Q3–Q4, signaling normalization of in-store activity.
Mall stores outperformed street stores in 2025, shifting from negative growth in 2024 to strong positive YoY growth, indicating faster recovery in organized retail environments.
The Central region led the recovery, moving from decline in 2024 to double-digit growth in 2025, making it the strongest-performing region nationwide.
The North showed the highest volatility, with deep contractions in 2024 followed by a sharp rebound from mid-2025, sustaining positive momentum through year-end.
Overall, all regions and channels improved in 2025, with the market shifting from broad contraction to solid growth, reflecting renewed consumer confidence and healthier retail dynamics.
Based upon the store traffic analysis data from Palexy