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Why do Vietnamese like TikTok shopping

TikTok becomes one of the most popular online shopping platform in Vietnam. The survey is made to understand the reasons of its popularity

Why do Vietnamese like TikTok shopping
Why do Vietnamese like TikTok shopping

Facebook, Youtube and TikTok are Top 3 social media platform used regularly at least once a week.

Shopee is used the most for online shopping, followed by Lazada, Facebook and TikTok. TikTok is used by 41% of the online shoppers

41% of online shoppers use TikTok for shopping, which account for 65% of total TikTok users. 29% buy via TikTok once / week and more

Fashion Toys/ games and Mom & Baby categories tend to be purchased more after being seen on TikTok.

Good pricing, product variety and accessibility to reviews are the 3 reasons why the users like TikTok shopping

Trust in the platform, product quality concerns and privacy / data concerns are the some of the reasons that user hesitate to use TikTok for online shopping

300 males and females who use online shopping from 16 to 34 years old in Ho Chi Minh and Hanoi. Survey conducted in September 2023.

Q&Me Vietnam Market Research

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