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Facebook, Youtube and TikTok are Top 3 social media platform used regularly at least once a week.
Shopee is used the most for online shopping, followed by Lazada, Facebook and TikTok. TikTok is used by 41% of the online shoppers
41% of online shoppers use TikTok for shopping, which account for 65% of total TikTok users. 29% buy via TikTok once / week and more
Fashion Toys/ games and Mom & Baby categories tend to be purchased more after being seen on TikTok.
Good pricing, product variety and accessibility to reviews are the 3 reasons why the users like TikTok shopping
Trust in the platform, product quality concerns and privacy / data concerns are the some of the reasons that user hesitate to use TikTok for online shopping
300 males and females who use online shopping from 16 to 34 years old in Ho Chi Minh and Hanoi. Survey conducted in September 2023.
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