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Popular communication tool in Vietnam

Our analysis of the popular communication method by occasion

Popular communication tool in Vietnam
Popular communication tool in Vietnam

Zalo and Messenger are the two most common messaging application

For friends communication, messaging app is the dominant tool, followed by telephone calls and SMS. Ease of use, communication features matter

For family communication, Telephone call, SMS is relatively high. Zalo ratio is higher due to ease of use and communication features

For the communicaiton in business, the methods are versatile including messaging app, telephone calls and email. Zalo is more popular than Messenger due to ease of user, and wide availability.

Zalo and Messenger are dominantly popular. Zalo is used for family, business while Messenger is used for friends.

188 Vietnamese female in 16-39 of HCM / Hanoi

Q&Me Vietnam Market Research

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