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EC channel popularity among frequent shoppers

Online shopping is becoming more and more important shopping channel, especially after the pandemic. This report is prepared with the aim to provide a general overview of online shopping usage and popular channel among frequent online shoppers

EC channel popularity among frequent shoppers
EC channel popularity among frequent shoppers

Shopee is the most favorite online shopping channel and use the most when purchasing online.

Vietnamese frequent shoppers consider price as the most important factor when choosing an EC service providers. According to that criterion, Shopee and Lazada are preferred the most.

Online penetration for Beauty/Health and Fashion is among the highest. EC/Social platform dependency for these categories are high.

Shopee is popular for purchasing Beauty, Fashion and Mom&Baby. The gioi di dong, Dienmayxanh, Bach Hoa Xanh are preferred by online shoppers when purchasing IT, Home Appliances and Food, respectively.

Number of respondents: 307

From 18 - 39 year old, Urban Area

Conducted in March and April, 2023

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