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Vietnamese lifestyle change after Covid-19

Covid 19 has influenced many Vietnamese lifestyle to create "new norm". We are going to find out what kind of lifestyle changes Vietnamese consumers face through Covid 19

Vietnamese lifestyle change after Covid-19
Vietnamese lifestyle change after Covid-19

Compared with Covid-19 times, the levels of cautiousness for the hygiene and infections get less. Still the basic activities of wearing masks or hand wash stays, but less for the additional actions.

The demand of online food delivery goes back to normal but the demand of eat out did not recover. People eat more at home as the cost saving solutions.

They utilize online as the alternative of external entertainment such as cinema or fitness. The demand of YouTube learning or online video streaming went up.

Nearly 80% are financially impacted due to less work volume etc. They are also negative as to the economical recovery in the next few month and became more protective financially.

This survey consists of 2 phases:

The quantitative survey (282 respondents in HCM and Hanoi)

The focus group interview (2 group: single and mom with kid)

Q&Me Vietnam Market Research


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.

Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.

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