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-------------- Lifestyle --------------
Weekend: Internet, sleeping, movies are the top 3 activities. Games are popular among male.
Fashion: On top of sport brand and fast fashion brand, luxurious brand as Gucci or Channel is ranked. Even fake products those are taken as the fashion icon.
Beauty / health: Beauty / health is one of the areas where they pay attentions, spending a good amount of money for cosmetics and supplement
Tech: Smartphone is the center of their lifestyle as well as the token of their status. Photo feature is one of the best attention among youth.
Information source: Word of mouth from the close circle (friends, family) is more trustful while Facebook, YouTube are dominant in terms of volume
Online quantitative survey - 436 respondents from 18-25 years old nationwide
Focus group interviews - 12 young influencers in HCM (Those who have 1,000 followers and more)
Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.
Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.
Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.
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