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Social network importance for brands

Social network is the information hub for Vietnamese and indispensable tools for brands and service providers. This survey was conducted to understand the social usage among Vietnamese as brand information source and contact source.

Social network importance for brands
Social network importance for brands

Smartphone is the dominantly popular tools for the social network access

Social network is also the very popular tools to follow brand or services.

Facebook is popular in terms of the usage and the main reasons to follow is for the promotion/campaign. Instagram, on the other hand, has fewer usage but those who use it has as frequent usage as Facebook. Instagram is used more for brand information.

Also, social chat becomes popular tool to contact brand / service. Half of the users have used chat to contact brand or services.

The most popular usage is the online shopping for pricing and promotion inquiries

In service restaurant such as restaurant or beauty services, chat usage gets popular as well although telephone is the most popular usage.

Convenience, easiness and quickness are the 3 biggest factors why chat is chosen over the other methods

Number of respondents: 525

From 18 year old, nationwide 

Conducted on May, 2019 

Q&Me Vietnam Market Research

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