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Vietnam social network popularity 2018

Social media becomes the information hub for Vietnamese and they spend hours on Facebook, Zalo and the other services daily. This survey was made to understand the latest trend and usage of social media service in Vietnam.

Survey about Vietnam social network popularity 2018
Survey about Vietnam social network popularity 2018

Facebook and Zalo are the two most popular messaging as well as social media service in Vietnam

Instagram is used almost by the half of users especially among the youth

Zalo popularity is among the 30’s while Facebook is more used by the younger generations

Freinds / family communication is the biggest motivation for Facebook and Zalo while Instagram is for the trend update

Zalo and Instagram are used more for personal-related including selfie, opinions and purchased items, while Facebook posts are to be shared generally

Number of respondents: 620

From 18 - 39 year old, nationwide 

Conducted on Sep, 2018 

Q&Me Vietnam Market Research

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Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.


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