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Facebook and Zalo are the two most popular messaging as well as social media service in Vietnam
Instagram is used almost by the half of users especially among the youth
Zalo popularity is among the 30’s while Facebook is more used by the younger generations
Freinds / family communication is the biggest motivation for Facebook and Zalo while Instagram is for the trend update
Zalo and Instagram are used more for personal-related including selfie, opinions and purchased items, while Facebook posts are to be shared generally
Number of respondents: 620
From 18 - 39 year old, nationwide
Conducted on Sep, 2018
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