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Smartphone brand image among Vietnamese

Smartphone brand landscape has faced a significant change over a couple of years. In addition to the traditional device players, we came to see many new players mainly from China. Then, what do Vietnamese think about the smartphone image?

Smartphone brand image among Vietnamese
Smartphone brand image among Vietnamese

Apple, Samsung, Oppo are recognized more than 90% of the respondents

Apple users have the highest satisfaction ratio, as well as the best loyalty. Apple has strong luxurious and proud-to-have image

Apple and Samsung are satisfied with the device due to quality and design. Oppo is popular due to its camera feature

Brand, design and durability are the 3 items to pay attention to, in considering the new device

Nokia still has a steady good quality image, due to long history

Number of respondents: 759

From 16 - 39 year old, nationwide 

Conducted on May, 2018 

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