vietnam market research

-------------- Mobile --------------

Smartphone brand image among Vietnamese

Smartphone brand landscape has faced a significant change over a couple of years. In addition to the traditional device players, we came to see many new players mainly from China. Then, what do Vietnamese think about the smartphone image?

Smartphone brand image among Vietnamese
Smartphone brand image among Vietnamese

Apple, Samsung, Oppo are recognized more than 90% of the respondents

Apple users have the highest satisfaction ratio, as well as the best loyalty. Apple has strong luxurious and proud-to-have image

Apple and Samsung are satisfied with the device due to quality and design. Oppo is popular due to its camera feature

Brand, design and durability are the 3 items to pay attention to, in considering the new device

Nokia still has a steady good quality image, due to long history

Number of respondents: 759

From 16 - 39 year old, nationwide 

Conducted on May, 2018 

Q&Me Vietnam Market Research


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.

Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.

Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.

vietnam market research


Understand consumers quick and deep with nearly 20M direct Vietnamese panels.

vietnam market research


Self-survey to provide you the responses quickest. Ask and understand consumes with super-affordable pricing.

vietnam market research


All-in-one mobile application to enhance your field (sales, promoter) management.