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Apple, Samsung, Oppo are recognized more than 90% of the respondents
Apple users have the highest satisfaction ratio, as well as the best loyalty. Apple has strong luxurious and proud-to-have image
Apple and Samsung are satisfied with the device due to quality and design. Oppo is popular due to its camera feature
Brand, design and durability are the 3 items to pay attention to, in considering the new device
Nokia still has a steady good quality image, due to long history
Number of respondents: 759
From 16 - 39 year old, nationwide
Conducted on May, 2018
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