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Mobile App Market in Vietnam

Since smartphone is booming in Vietnam, mobile apps have playing an important role in their lifestyle. It also becomes a latest trend of information source. Let's discover mobile apps market in Vietnam with Q&Me.

Mobile App Market in Vietnam
Mobile App Market in Vietnam

iPhone = 29%, Samsung = 27% are the top 2 ownership of smartphone brands.

More than 50% use 2 hours for mobile internet.

Compared with Japan, Vietnamese use more music applications but less for e-commerce or utilities.

“Utlities” “Food/Restaurant” apps have high ratio of those who downloaded but stopped using.

Vietnamese user concentrates on the selected apps including Facebook, Zalo and Youtube.

Even though those who pay for app are limited, they are given many options to pay for apps.

To view the full report, please click the button below

Survey about mobile app market in Vietnam 

Answered by 764 Vietnamese in HCMC and Hanoi above 16 years old 

Conducted in June, 2015 

Q&Me Vietnam Market Research


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.

Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.

Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.