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iPhone = 29%, Samsung = 27% are the top 2 ownership of smartphone brands.
More than 50% use 2 hours for mobile internet.
Compared with Japan, Vietnamese use more music applications but less for e-commerce or utilities.
“Utlities” “Food/Restaurant” apps have high ratio of those who downloaded but stopped using.
Vietnamese user concentrates on the selected apps including Facebook, Zalo and Youtube.
Even though those who pay for app are limited, they are given many options to pay for apps.
Survey about mobile app market in Vietnam
Answered by 764 Vietnamese in HCMC and Hanoi above 16 years old
Conducted in June, 2015
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