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Vietnamese smartphone survey

Smartphone increase in Vietnam is nothing but expolosive. How does smartphone change the lives of Vietnamese? What do they use it for? Q&Me Vietnam market research has the comprehensive coverage on this topic.

Vietnamese smartphone surve
Vietnamese smartphone surve

2/3 of smartphone users have feature phone as well

46% use internet more than 3 hours / day, while no more than 28% access same hours from smart phone

For brands, Samsung tops with 33% share followed by Nokia and apple

Brand (53%), Pricing (52%) and Design (51%) are the main consideration factors

50-100K are the most common spending for the monthly phone usage

Less than 18% of smart phone users have paid for app

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539 people in Vietnam who has smart phones 

Conducted on Nov 2014

Q&Me Vietnam Market Research

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