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iPhone and Galaxy are the two most popular smartphone in Vietnam

The sales of smartphones in Vietnam is nothing but explosive. What is their purchase factor? How do they use it after purchase? Q&Me Vietnam market research has conducted the survey

iPhone and Galaxy are the 2 most popular phones. 

83% of the purchase are the new phone. 

Brand is the most important factor of purchase. 

Price is the most important factor, followed by the warranty when shops are chosen. 

3M-5M VND ($150-$250 USD) are the most popular price zone. 

Half of smartphone owners download more than 20 apps. The main info source is SNS. 

More than 2/3 of smartphone owners pay for app.

To view the full report, please click the button below

Survey conducted on Sep 04 - 11, 2014

Number of respondents: 200

Male / Female who owns the smartphone

Q&Me Vietnam Market Research


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.

Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.

Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.