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iPhone and Galaxy are the 2 most popular phones.
83% of the purchase are the new phone.
Brand is the most important factor of purchase.
Price is the most important factor, followed by the warranty when shops are chosen.
3M-5M VND ($150-$250 USD) are the most popular price zone.
Half of smartphone owners download more than 20 apps. The main info source is SNS.
More than 2/3 of smartphone owners pay for app.
Survey conducted on Sep 04 - 11, 2014
Number of respondents: 200
Male / Female who owns the smartphone
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