vietnam market research

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Facebook vs Zalo in Vietnam

The survey was conducted with the aim to understand the different between applications Facebook Messenger & Zalo used in Vietnam.

Facebook vs Zalo in Vietnam
Facebook vs Zalo in Vietnam

Facebook and Zalo are popular regardless of the ages. Youth have less ratio of using SMS, Skype and Viber.

Zalo is used more for work and close communications, while Facebook is commonly used among friends.

Facebook Messenger dominates Zalo all aspects except ‘Sending photos’ & ‘Voice SMS’.

Facebook is used by smartphone and PC while Zalo are mainly from smartphone only.

Facebook most usage is news while Zalo is more for communications.

About 2/3 respondents like Facebook Messenger while just 1/3 like Zalo.

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Survey about Facebook vs Zalo in Vietnam 

Number of respondents: 460

Male and female from 18 - 39 years old, HaNoi & HoChiMinh. 

Conducted on March, 2017 

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