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Hair concerns among Vietnamese female

This Vietnam market research highlights that hair loss, thinning, and damage are the leading concerns for women. Emotional impact, weak brand loyalty, and reliance on both modern and herbal remedies shape their behaviors in Vietnam’s growing hair care market.

Hair concerns among Vietnamese female
Hair concerns among Vietnamese female

Hair loss is Vietnam women’s top hair concern, especially shedding and thinning. Many try anti-hair-loss shampoos and natural remedies, yet overall satisfaction in the Vietnam market remains limited

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Hair damage and dryness are widespread in Vietnam, with split ends and rough texture common. Consumers rely on conditioners, keratin shampoos, coconut oil, and traditional treatments for care

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Life stage shapes Vietnam women’s hair concerns significantly, with younger females focusing on prevention and repair, while older females link thinning with greying and turn to dyeing or herbal supplements

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Effective solutions for hair loss are still lacking in Vietnam, as women continue to search for more reliable and long-lasting ways to manage their concerns

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Based upon 150 female respondents from 20-49 in HCM and Hanoi

Q&Me Vietnam Market Research

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