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Hair loss is Vietnam women’s top hair concern, especially shedding and thinning. Many try anti-hair-loss shampoos and natural remedies, yet overall satisfaction in the Vietnam market remains limited
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Hair damage and dryness are widespread in Vietnam, with split ends and rough texture common. Consumers rely on conditioners, keratin shampoos, coconut oil, and traditional treatments for care
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Life stage shapes Vietnam women’s hair concerns significantly, with younger females focusing on prevention and repair, while older females link thinning with greying and turn to dyeing or herbal supplements
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Effective solutions for hair loss are still lacking in Vietnam, as women continue to search for more reliable and long-lasting ways to manage their concerns
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Based upon 150 female respondents from 20-49 in HCM and Hanoi