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Camera usage situation in Vietnam

Camera activity via smartphone has become a part of every day life in Vietnam as many people have smartphones. This survey was made to understand what Vietnamese feel, think, and do in daily life through the knowing of their camera activity situation.

Camera usage situation in Vietnam
Camera usage situation in Vietnam

About 80% of smartphone owners take pictures at least once per week

People take about 23 pictures on average per week

Popular objects among Vietnamese smartphone users are "Selfie"(65%), "Scenery"(59%), "Family / Kids"(55%), "Food"(53%) and "Friends"(48%)

Popular retouch apps are "Camera 360"(59%), "B612"(33%), "Instagram"(25%), "Photo Wonder"(25%), and "SNOW"(22%)

Popular sharing channels are "Facebook"(91%), "Zalo"(68%), "Instagram"(35%), "Google +"(17%), and "Twitter"(9%)

Satisfactions of smartphone cameras are "Easiness to use camera function"(60%), "Easiness to upload/share"(44%) and "Easiness to use retouch apps"(38%)

Dissatisfactions of smartphone cameras are "Zoom feature"(33%), "Quality in dark place"(32%) and "Hand shaking"(29%)

Dissatisfactions of smartphones are satisfactions of digital camera. Therefore, people who are middle or high income tend to have digital camera and they use both smart phone and digital camera depending on occasions

Number of respondents: 600

From 20 - 39 year olds in Hanoi and Ho Chi Minh 

Conducted on Nov, 2018 

Q&Me Vietnam Market Research

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