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Watching TV Behavior of Vietnamese

58% Vietnamese people watch TV less than before. We looked into the reality of watching TV behavior in Vietnam.

30’s spend more time on TV than 10’s and 20’s.

People enjoy watching TV with their room mate and family the most. The trend is high for 30’s.

10’s use Facebook, website and youtube as info source of TV. 30’s are more influenced by TV commercials.

10’s watch music program the most while the category is selected by 30’s least.

58% watch TV less than before, due to the alternative on internet and personal availability.

Survey conducted on Nov 11 - Nov 15, 2014 

500 male / female Vietnamese above 18 years old

Q&Me Vietnam Market Research

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