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As Vietnam’s economy continues to grow, the reliance on home appliances in daily life is increasing. People are investing in various household items to enhance their lifestyle and improve convenience. This survey shows the product ownership ratio among Vietnamese families, covering over 1,000 respondents nationwide.
The survey reveals that essential home appliances such as refrigerators and rice cookers are owned by almost all respondents. Smartphones are also highly prevalent, with ownership reaching 98% of the population. This highlights how integral mobile devices have become in daily life. While refrigerators and rice cookers are owned by 99% of respondents, washing machines are owned by 91%, and flat TVs by 94%, showing widespread adoption of these basic household items.
Additionally, 77% of households own air conditioners, 47% own blenders, and 47% own personal computers or laptops. Microwaves, however, are owned by only 39% of households, indicating they are considered less essential.
Ownership of home appliances varies significantly between urban areas (HCM and Hanoi) and other regions. In urban areas, air conditioner ownership reaches 92%, compared to only 74% in other areas. Similar differences are seen for blenders (62% vs. 44%) and microwaves (64% vs. 34%).
On the other hand, ownership of basic items such as refrigerators (99%-100%), rice cookers (98%-99%), smartphones (98%-100%), flat TVs (94%-95%), and washing machines (90%-98%) is high across all areas. This indicates that the urban-rural gap is more apparent for non-essential appliances.
When comparing ownership by household income, wealthier households (earning 25M VND and above) show significantly higher ownership rates for various appliances. For instance, washing machines are owned by 97% of high-income households compared to only 75% among low-income households. Air conditioner ownership also shows a large disparity, with 93% of high-income households owning them versus 50% of low-income households.
Blender ownership among the wealthy group is 69%, compared to just 26% among lower-income households. Personal computers or laptops are owned by 70% of high-income households but only 21% of low-income households. Finally, microwaves are owned by 63% of high-income households, contrasting sharply with 19% ownership among the lowest income group.
Urban life in Vietnam is increasingly supported by a wide range of home appliances. The higher ownership of microwaves, for instance, suggests greater convenience in preparing meals and potentially greater consumption of frozen and instant foods. As household incomes continue to rise, we can expect the adoption of various home appliances to further increase across the country.
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