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Is TV still the important media for Vietnamese?

How important is TV in Vietnam? Vietnam is one of the biggest TV market in ASEAN, while the youth spend hours of their time on internet. How important is TV for them and is it still worthwhile for you to spend a million for TVCF?

Is TV still the important media for Vietnamese?
Is TV still the important media for Vietnamese?

TV had been one of the most important device for Vietnamese and the market had been one of the biggest in ASEAN. But is it, when people spend hours of time for internet and Facebook. Our research has found that Vietnamese has 1.9 TV unit at home.

Vietnamese TV behaviour is different by ages. While the youth spend more time for online Video, namely Youtube, people above 30's seem to spend more time on traditional media. 45% of our respondent has mentioned that they watch TV less than a year ago.

So, how effective is TVCF when people watch TV less? 47% people say that they search after watching TVCF while 35% had bought something after seeing it. It is said that TV is still an effective media especially if you aim at reaching to the elderly and those who are on the countryside. We need to watch more carefully how this trend will change.

When it comes to online video, 10's and 20's spend 1.8 hours / day for online video, which is a lot. What is popular is youtube as 76% people watch it, followed by Zing TV and nhaccuatui.com.

Is TV still the important media for Vietnamese? 

Replied by 664 Vietamese above 16 years old 

Conducted on May, 2015 

Q&Me Vietnam Market Research

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