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The most recognized TVCF with football players are Shopee (25%), LG (4%), Viettel (4%), Acecook (3%)
The favorite TVCF with football players is Shopee with 23% of consumers choose it. Shopee TVCF especially appeals to females with 27% of females like this TVCF the most.
Second most favorite is Su Tu Trang (13%), followed by LG (13%), Viettel (11%), and Acecook (8%)
The key factors for successful TVCF are funny, creative, and easy to understand. Vietnamese consumers also like the appearance of football players in TVCF with 38% of consumers like the ads because of the football players.
The favorite football players for TVCF is Quang Hai with 37% of consumer interested in watching him on TVCF, follow by Tien Dung (8%), Van Lam (5%), Xuan Truong (4%), and Cong Phuong (3%)
Surveyed with 475 consumer in HCMC and HN from 18-40 years old. Conducted on October 2019.
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