Vietnam Market Research Report

Check out our latest Vietnam market report to understand the consumers in depth

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Vietnam Market Trend Report — H1 2026

July 24, 2026

Vietnam Market Trend Report — H1 2026

Vietnam's economy accelerates in H1 2026 with broad-based sector growth.

Research details

Food / Drink

What New Foods Have Vietnamese Consumers Tried or Cooked Recently?

July 22, 2026

What New Foods Have Vietnamese Consumers Tried or Cooked Recently?

New foods Vietnamese consumers ate and cooked recently.

Research details

Lifestyle

Counterfeit Products in Vietnam: Consumer Attitudes and Behavior

July 2, 2026

Counterfeit Products in Vietnam: Consumer Attitudes and Behavior

How Vietnamese consumers buy, accept, and judge counterfeit products across categories.

Research details

Lifestyle

Vietnam's Appeal to Foreigners — Through Local Eyes

July 2, 2026

Vietnam's Appeal to Foreigners — Through Local Eyes

What Vietnamese residents recommend to foreign visitors — food, destinations, and barriers.

Research details

Other

Country-of-Origin Image Among Vietnamese Consumers

June 12, 2026

Country-of-Origin Image Among Vietnamese Consumers

How Vietnamese consumers perceive products from Japan, US, Korea, Vietnam, China.

Research details

Beauty

Why

May 25, 2026

Why "Made in Vietnam" Is Winning the Skincare Shelf - A Cocoon Case Study

How Vietnamese local skincare brand Cocoon is winning loyalty from young urban women over foreign brands.

Research details

Lifestyle

Cooling Vietnam: How Urban Consumers Outsmart the Heat

May 22, 2026

Cooling Vietnam: How Urban Consumers Outsmart the Heat

How Vietnamese urban consumers cope with rising heat and electricity costs.

Research details

Other

Vietnam macro market trend (Q1, 2026)

April 23, 2026

Vietnam macro market trend (Q1, 2026)

The overal information of Vietnam economy in Q1, 2026

Research details

Technology

Vietnam Live Commerce Market Trends and Buyer Behavior

April 23, 2026

Vietnam Live Commerce Market Trends and Buyer Behavior

Key trends in Vietnam live commerce shopping behavior

Research details

Food / Drink

Vietnam Coffee Chain Consumption Insights from Receipt Data

April 6, 2026

Vietnam Coffee Chain Consumption Insights from Receipt Data

Vietnam coffee consumption behavior insights

Research details

Retail

Vietnam Modern Trade Retail Trends 2026

March 20, 2026

Vietnam Modern Trade Retail Trends 2026

Vietnam retail market growth and expansion trends

Research details

Mobile

Vietnam Mobile App Usage Trends 2026

March 20, 2026

Vietnam Mobile App Usage Trends 2026

Vietnam mobile app usage behavior and trends insights

Research details
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