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Mobile app engagement remains high in 2026, with users spending around 7.1 hours daily and using over 27 apps weekly, indicating sustained and stable digital consumption habits.
Social networking dominates usage, led by Facebook (25%), TikTok (19%), and Zalo (16%), reinforcing the central role of communication and content platforms in daily digital behavior.
TikTok continues strong growth, reaching 82% weekly usage in 2026, highlighting increasing preference for short-form video content among Vietnamese users across demographics.
Online banking apps have become essential, with 91% of users engaging weekly, reflecting rapid digital finance adoption and growing reliance on mobile-based financial services.
Emerging digital behaviors include rising ChatGPT usage and increased adoption of public service apps like VNeID, signaling broader integration of AI tools and government digitalization.
Based upon screentime analysis from 100 iPhone users
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