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YouTube (92%), Facebook (82%) and TikTok (74%) lead, while traditional TV reaches only 21% of viewers.
Traditional TV splits sharply by age: 35% among those aged 40–49 versus just 9% in their 20s.
Smartphone dominates at 93%, ahead of TV (49%) and laptop (44%), the latter favored by 20s (68%).
Vietnamese spend 1.6 hours a day watching video, rising to 1.9 hours among those aged 20–29.
Chinese content (54%) edges Korean (51%) and Hollywood (33%), while Japanese content skews young at 37%.
Comedy leads for Vietnamese content, romance for Korean and Chinese, action for Hollywood, animation distinguishes Japanese.
200 Vietnamese male and female in HCM and Hanoi, 20-49 years old