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Sơn Tùng M-TP is the most popular celebrity overall, selected by 45% of respondents.
Mỹ Tâm, Đen Vâu, Trấn Thành, and Hòa Minzy also exceed 30% popularity.
Younger consumers favor Sơn Tùng M-TP, SOOBIN, and HIEUTHUHAI more strongly.
Older consumers show stronger preference for Mỹ Tâm and Trấn Thành.
Đen Vâu maintains relatively balanced popularity across different age groups.
Brand associations vary significantly by celebrity, with several achieving very strong recall.
200 Vietnamese male and female in HCM and Hanoi, 20-49 years old