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-------------- Lifestyle --------------
84% use Cinema. 57% go to cinemas at least 1 time/month, usually with friends.
Action/ super hero and comedy movies are more popular.
CGV is the most popular cinema (66%) followed by Lotte cinema (50%).
Cash payment at cinema is the most popular ,although 36% of the audience buy online with the use of payment app or credit card
No more than 17% likes to see ads although 72% see them. Usually those who do not like ads do not pay attention to it
Those who do not go to cinema is minor (16%). The demand and the cost is the obstacles for non-users. 72% of them watch the content online, though.
Number of respondents: 788
16-39 years old in Vietnam
Conducted on May, 2019
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