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How Vietnamese enjoy at the cinema?

Nowadays, going to the movies is quite popular, not only in urban area and among young people, but also in rural area and with the elderly as well. This report gives insight for understanding the behaviors of Vietnamese people at the cinema.

Research about how Vietnamese enjoy at the cinema?
Research about how Vietnamese enjoy at the cinema?

84% use Cinema. 57% go to cinemas at least 1 time/month, usually with friends.

Action/ super hero and comedy movies are more popular.

CGV is the most popular cinema (66%) followed by Lotte cinema (50%).

Cash payment at cinema is the most popular ,although 36% of the audience buy online with the use of payment app or credit card

No more than 17% likes to see ads although 72% see them. Usually those who do not like ads do not pay attention to it

Those who do not go to cinema is minor (16%). The demand and the cost is the obstacles for non-users. 72% of them watch the content online, though.

Number of respondents: 788

16-39 years old in Vietnam 

Conducted on May, 2019 

Q&Me Vietnam Market Research

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