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EC penetration and information source in Vietnam

EC usage are getting more popular in every category. This survey illustrates the information source and purchase channel among e-shoppers

EC penetration and information source in Vietnam
EC penetration and information source in Vietnam

Most of the e-shoppers heavily rely on online for the source information. Social Network (e.g Facebook) are the best information source for cosmetics, fashion, IT/mobile etc

Online purchase is much lower compared with information source. However, there are such categories as fashion or cosmetics where more than 20% of e-shoppers use online channel the most

Online purchase in IT/mobile, cosmetics, food/beverage are limited to a single digit, although online is used as information source

Number of respondents: 749

From 18 - 39 year old, nationwide 

Conducted on June, 2018 

Q&Me Vietnam Market Research

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