Vietnam Market Research Report - Urban and rural consumer behavior differences | Q&Me  

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Urban and rural consumer behavior differences

Vietnamese population is more than 90 million citizens. However, Ho Chi Minh and Hanoi people account for no more than 20 million. What is the opportunity of rural business? This report explores findings from the consumer life perspectives.

Urban and rural consumer behavior differences
Urban and rural consumer behavior differences

Smarphone penetration in the rural is high with ratio of 93%

Access to the Internet in the rural is via smartphone. Only 71% of the 30s use Internet with WIFI as the main medium

Rural people use smartphone for the purpose of social media and watching (Youtube), less active than urban people

Facebook is for the urban while Zalo is dominantly popular in the rural

TV is still the main watching device in the rural family. Youtube is highly favored by the 10s and 20s.

Traditional channel is still the main shopping source for the rural people while the trend is reversing in the urban

Survey about Urban and rural consumer behavior differences. 

Number of respondents: 419 respondents in Ho Chi Minh and 378 respondents in rural Kien Giang

From 18 - 39 years old. 

Conducted on October, 2017 

Q&Me Vietnam Market Research

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