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-------------- Lifestyle --------------
Smarphone penetration in the rural is high with ratio of 93%
Access to the Internet in the rural is via smartphone. Only 71% of the 30s use Internet with WIFI as the main medium
Rural people use smartphone for the purpose of social media and watching (Youtube), less active than urban people
Facebook is for the urban while Zalo is dominantly popular in the rural
TV is still the main watching device in the rural family. Youtube is highly favored by the 10s and 20s.
Traditional channel is still the main shopping source for the rural people while the trend is reversing in the urban
Survey about Urban and rural consumer behavior differences.
Number of respondents: 419 respondents in Ho Chi Minh and 378 respondents in rural Kien Giang
From 18 - 39 years old.
Conducted on October, 2017
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