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Vietnam retail landscape

We conducted research to understand changes in retail stores (modern trade) in 2017 and 2018 with a detailed look into categories.

Vietnam retail landscape
Vietnam retail landscape

Number of milk tea chains are increasing, exceeding the coffee shop chains

Electric chains are more than total of supermarket + convenience store due to the increase of thegioididong

Number of supermarket has increased by 15% thanks to the increase in the suburb area

Convenience store expansions are slowing down, despite of several new players

Store expansions of in second cities among department stores, fashion chains etc

Conducted on May, 2018 

Q&Me Vietnam Market Research

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Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.


Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.


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