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-------------- Lifestyle --------------
55% used coupon in the past 6 months. Male, HCM group tend to use coupon.
“Bad cost performance”, “Discount rate” and “Cheap enough” and “Hassles until using coupon” are the main reasons not to use.
About 30% use coupon every week. About 75% use coupon at least once per a month.
“EC site” is the most popular place to get coupon, followed by super market and fast food
Coupon code is the most popular method, followed by paper coupon and QR code
Number of respondents: 572
From 16 - 39 year olds in Ho Chi Minh and Hanoi
Conducted on Feb, 2019
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