-------------- Lifestyle --------------

Surveys about coupon usage in Vietnam

With the higher penetration of smartphone usage and more retail competitions in the industry, the usage of coupon get popular.

Surveys about coupon usage in VIetnam
Surveys about coupon usage in VIetnam

55% used coupon in the past 6 months. Male, HCM group tend to use coupon.

“Bad cost performance”, “Discount rate” and “Cheap enough” and “Hassles until using coupon” are the main reasons not to use.

About 30% use coupon every week. About 75% use coupon at least once per a month.

“EC site” is the most popular place to get coupon, followed by super market and fast food

Coupon code is the most popular method, followed by paper coupon and QR code

To view the full report, please click the button below

Number of respondents: 572

From 16 - 39 year olds in Ho Chi Minh and Hanoi 

Conducted on Feb, 2019 

Q&Me Vietnam Market Research

ABOUT US


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.


Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.


Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.