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How Vietnamese recognize Korean cultures

The Korean Wave increases in global popularity of South Korean culture, especially in Vietnam in recent years. This survey was made to explore how popular Korean Wave is in Vietnam in terms of K-Pop, dramas/movies, Korean food, Korean brands

Research about how Vietnamese recognize Korean cultures
Research about how Vietnamese recognize Korean cultures

More than 70% Vietnamese have positive feeling with Korean. The top of mind when coming up to Korea is Korean cuisine with 42%, followed by Kimchi (28%) and K-POP (21%)

In terms of K-POP, 51% people like it. Some of popular K-Pop artists are BTS, Big Bang, G-Dragon, Black Pink...

More than 60% people like watching Korean dramas/ movies. Popular Korean dramas are Descendants of the sun, Boys over flowers, Unstoppable high kick...

68% people like Korean food with signatures of kimchi, kimbap, topokki, bibimbap...

Samsung is the dominant Korean brand in Vietnam with 38%, followed by Lotte, LG, and Innisfree.

To view the full report, please click the button below

Number of respondents: 917

From 18 years old nationwide 

Conducted on May, 2019 

Q&Me Vietnam Market Research


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.

Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.

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