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More than 70% Vietnamese have positive feeling with Korean. The top of mind when coming up to Korea is Korean cuisine with 42%, followed by Kimchi (28%) and K-POP (21%)
In terms of K-POP, 51% people like it. Some of popular K-Pop artists are BTS, Big Bang, G-Dragon, Black Pink...
More than 60% people like watching Korean dramas/ movies. Popular Korean dramas are Descendants of the sun, Boys over flowers, Unstoppable high kick...
68% people like Korean food with signatures of kimchi, kimbap, topokki, bibimbap...
Samsung is the dominant Korean brand in Vietnam with 38%, followed by Lotte, LG, and Innisfree.
Number of respondents: 917
From 18 years old nationwide
Conducted on May, 2019
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