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Vietnam retail store (Modern Trade) trend 2023

Vietnam’s retail store landscape has changed drastically. Here is the latest statistics of number of stores in major retail categories

Vietnam retail store (Modern Trade) trend 2023
Vietnam retail store (Modern Trade) trend 2023

Bach Hoa Xanh and Winmart+ remain to be the dominant players in the retail industry. While BHX closes down some stores, Winmart+ has re-invested for the store expansion

Mini stores which had been popular several years ago decrease its number of stores.

Milk tea shop was a hot trend several years ago. Now that big coffee chain expanded their menu, the dedicated milk tea shop slow down

There are more drug chain due to the investment by 3 players - Pharmacity, FTP Long Chau, An Khang pharmacy

Store counting is as of March, 2023

Q&Me Vietnam Market Research

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