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Popularity of Shopping Malls in Ho Chi Minh City

Shopping mall is one of the most popular locations as the weekend getaways for Saigonese. What are the differences of these popular shopping malls in terms of the visitor profiles?

Popularity of Shopping Malls in Ho Chi Minh City
Popularity of Shopping Malls in Ho Chi Minh City

Vincom is the shopping mall brand that is visited the most. When comes to individual shopping mall, Aeon Celadon in Tan Phu District comes on top

Young people tend to come to shopping mall with a heavy frequency. In detail, the youth tend to choose Tayashimaya, while Vincom are more supported by the elderly.

Female visitors tend to support Takashimaya and Vincom more.

The malls such as AEON celadon, Takashimaya and Vincom Dong Khoi attract many visitors from a variety of the districts.

Giga Mall or Vincom Plaza Go Vap are the typical shopping malls that attract the residence nearby due to unique location.

486 surveys was collected within one month (June 2022) spreading all districts in Ho Chi Minh City

Q&Me Vietnam Market Research

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