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Vietnam cosmetic usage analysis (2022)

Beauty market shows the rapid growth in Vietnam market as the economy grows. The females have more motivations and the economic background to invest in the beauty more. This survey was created to understand their basic beauty behavior by profile

Vietnam cosmetic usage analysis (2022)
Vietnam cosmetic usage analysis (2022)

95% of the audience does skin care once / week and more frequently. 62% does make up once / week and more frequently.

Quality, safety, ingredients are the top 3 factors affecting beauty product purchasing decision

Independent store and beauty chain stores are the main channel for the audience. Innisfree, Mac, Okay are the top 3 followed by Pond's, Ohui and The FaceShop.

93% of women from 25-32 years old use skin care products regularly. Their top 3 most channels to buy are brand’s store, beauty & healthcare store chain and e-commerce. While 50% of women from 33-39 years old purchase at independent stores. For 40 and above years old women, 49% and 78% of them respectively use make up and skin care products regularly.

This survey was conducted among 353 females from 25 to 45 years old in Ho Chi Minh, Hanoi and Da Nang in July 2022

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