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Consumer confidence - Those who rate highly for their 2023 as “satisfied” (Score=10 or 9) account for 14% while who “not satisfied” (6 and lower) are 43%)
Highest negative in financial stability, reflecting the economy downtrend in Vietnam of 2023
2023 news - Hanoi fire incident got the highest attentions. Other than that, bad news about weather-related incident or restructuring in real estate industry got voting. Blackpink Vietnam tour created the buzz among the youth
2023 cultural trend - TikTok shopping is chosen as the best strend, followed by dragon fruit instant noodle and 10 won bread boom from Korea
2023 entertainment - 1 night 2 days, Cắt Đôi Nỗi Sầu got the highest voting, followed by Nhà Bà Nữ
300 Vientamese from 16-44 in Vietnam nation-wide
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