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Fast fashion recognition and Uniqlo images 2018

Uniqlo finally announced to launch their first store in Ho Chi Minh in fall 2019. This survey is conducted to find out customer awareness in fast fashion brand and the depth analysis as to Uniqlo.

Fast fashion recognition and Uniqlo images 2018
Fast fashion recognition and Uniqlo images 2018

Vietnamese average spending for fashion is limited with 350,000 VND

Among fast fashion brand, ZARA, H&M and Mango are the brands with highest recognition

Uniqlo is recognized by 55% of the respondents, thanks to the online as well as brand ambassadors and word of mouth

All the major fast brands are recognized more by the female than male

Uniqlo is federated with good quality image, while both of ZARA and H&M has stronger fashon, good design images

Number of respondents: 388

From 18 - 39 year old, nationwide 

Conducted on Sep, 2018 

Q&Me Vietnam Market Research

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