-------------- Fashion --------------
Vietnamese average spending for fashion is limited with 350,000 VND
Among fast fashion brand, ZARA, H&M and Mango are the brands with highest recognition
Uniqlo is recognized by 55% of the respondents, thanks to the online as well as brand ambassadors and word of mouth
All the major fast brands are recognized more by the female than male
Uniqlo is federated with good quality image, while both of ZARA and H&M has stronger fashon, good design images
Number of respondents: 388
From 18 - 39 year old, nationwide
Conducted on Sep, 2018
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