-------------- Fashion --------------

Fast fashion recognition and Uniqlo images 2018

Uniqlo finally announced to launch their first store in Ho Chi Minh in fall 2019. This survey is conducted to find out customer awareness in fast fashion brand and the depth analysis as to Uniqlo.

Fast fashion recognition and Uniqlo images 2018
Fast fashion recognition and Uniqlo images 2018

Vietnamese average spending for fashion is limited with 350,000 VND

Among fast fashion brand, ZARA, H&M and Mango are the brands with highest recognition

Uniqlo is recognized by 55% of the respondents, thanks to the online as well as brand ambassadors and word of mouth

All the major fast brands are recognized more by the female than male

Uniqlo is federated with good quality image, while both of ZARA and H&M has stronger fashon, good design images

Number of respondents: 388

From 18 - 39 year old, nationwide 

Conducted on Sep, 2018 

Q&Me Vietnam Market Research


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.

Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.

Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.