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Aodai opinion among Vietnamese

This survey was designed in order to find out the current usage of aodai and Vietnamese opinions about this traditional culture.

Aodai opinion among Vietnamese
Aodai opinion among Vietnamese

More than 80% Vietnamese women owns Aodai. 58% has 2 or less Aodai

Less than 30% wear aodai once / month and more including 5% of those who wear daily / semi-daily. It is mainly used for the Festive season and special occasions such as wedding or ceremony. Some wear it at school or works (e.g bank)

80% pays less than 1M VND for purchasing Aodai. Majority makes them at the special aodai shops

Nearly 70% like wearing Aodai because feeling Vietnamese traditions & the grace in wearing Aodai

More than 80% takes aodai culture positively and thinks it continues in the future

Number of respondents: 500

From 16-39 year old, HCM & Hanoi 

Survey conducted on April, 2018 

Q&Me Vietnam Market Research

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