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More than 80% Vietnamese women owns Aodai. 58% has 2 or less Aodai
Less than 30% wear aodai once / month and more including 5% of those who wear daily / semi-daily. It is mainly used for the Festive season and special occasions such as wedding or ceremony. Some wear it at school or works (e.g bank)
80% pays less than 1M VND for purchasing Aodai. Majority makes them at the special aodai shops
Nearly 70% like wearing Aodai because feeling Vietnamese traditions & the grace in wearing Aodai
More than 80% takes aodai culture positively and thinks it continues in the future
Number of respondents: 500
From 16-39 year old, HCM & Hanoi
Survey conducted on April, 2018
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