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Vietnamese fashion interests

The report covering about Vietnamese fashion-related behaviors including where they buy, what brand they recognize and how much they spend.

Vietnamese fashion interests
Vietnamese fashion interests

Information from friends are the most, regardless of online or offline.

52% buys fashion items (clothes, shoes) more than once / month.

The amount spent for fashion is still limited, with 47% spending less than 500K monthly.

Those who buy fashion items online are on the increase, with Lazada being the most popular website.

"Price" still is the most important factor, while much less people care about "brand".

Survey about Vietnamese fashion interests

Number of respondents: 240

Female 18 - 39 years old 

Conducted on February, 2017 

Q&Me Vietnam Market Research

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