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Vietnamese online shopping behavior for fashion

Online shopping is getting popular in Vietnam. The most popular segment is fashion area. Q&Me Vietnam market research has conducted the survey among Vietnam online shoppers.

Vietnamese language study surve
Vietnamese language study surve

30’s have more frequent online shopping behavior, with 60% of online shoppers buy items monthly.

100K – 500K are the most common spending range.

Lazada.vn is the most popular choice for people.

30’s use online mainly because of the variety of products while 10’s and 20’s use mainly because of price.

Price (75%) and quality(73%) are the top 2 concerns.

87% of fashion online shoppers buy fashion item from Facebook pages.

Vietnamese Fashion Online Shopping

Number of respondents: 300

Male / Female Vietnamese above 18 years old those who have purchased fashion products online in last 12 month

Conducted on Dec 1st, 2014 – Dec 4th, 2014

Q&Me Vietnam Market Research

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Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.


Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.


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