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30’s have more frequent online shopping behavior, with 60% of online shoppers buy items monthly.
100K – 500K are the most common spending range.
Lazada.vn is the most popular choice for people.
30’s use online mainly because of the variety of products while 10’s and 20’s use mainly because of price.
Price (75%) and quality(73%) are the top 2 concerns.
87% of fashion online shoppers buy fashion item from Facebook pages.
Vietnamese Fashion Online Shopping
Number of respondents: 300
Male / Female Vietnamese above 18 years old those who have purchased fashion products online in last 12 month
Conducted on Dec 1st, 2014 – Dec 4th, 2014
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