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Popular Vietnam domestic fashion brand

Many foreign brand comes in to Vietnam but Vietnam also has a number of good domestic fashion chains. We researched its recognition, target audience as well as their brand image.

Popular Vietnam domestic fashion brand
Popular Vietnam domestic fashion brand

58% spend less than 500,000 VND monthly.

Image of Vietnam fashion brand is not low in terms of pricing, design and quality.

Viet tien is most recognized brand followed by Blue Exchange and Nem.

Its recognition is quite different between HCM and Hanoi, resulted from the number of stores in each area.

Viet tien is considered to be good quality adult brand while Canifa, Ninomaxx, Yame Shop is considered as shops for youth.

Survey about Popular Vietnam domestic fashion brand

Number of respondents: 323

From 18 - 39 years old. 

Conducted on November, 2017 

Q&Me Vietnam Market Research

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