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Vietnamese preference over coffee shops

Vietnam has tons of coffee shops ranging from chain stores, delivery to the local street café. What are their preference and reasons to choose?

Independent coffee shops are the most favorable choices. Female preferes more chain shops while male has higher ratio for local shops.

Vietnamese cofee (with milk) are the most popular drink. Those who go to chain store take latte more.

Atmosphere is the biggest reason to go for independent shops. Chain stores are chosen for brand and taste. Local shops are for price.

10-20K are the major zone for local store, while the average of both chain store and independents are around 40K VND.

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Survey about Vietnamese preference over coffee shops　

Number of respondents: 489

Male and female from 16 – 39. Location: HCM, Hanoi　

Survey conducted on August, 2016　

Q&Me Vietnam Market Research

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Vietnamese preference over coffee shops

Vietnam has tons of coffee shops ranging from chain stores, delivery to the local street café. What are their preference and reasons to choose?

Q&Me Vietnam Market Research

About Q&Me Vietnam market research service

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