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-------------- Food / Drink --------------
Independent coffee shops are the most favorable choices. Female preferes more chain shops while male has higher ratio for local shops.
Vietnamese cofee (with milk) are the most popular drink. Those who go to chain store take latte more.
Atmosphere is the biggest reason to go for independent shops. Chain stores are chosen for brand and taste. Local shops are for price.
10-20K are the major zone for local store, while the average of both chain store and independents are around 40K VND.
Survey about Vietnamese preference over coffee shops
Number of respondents: 489
Male and female from 16 – 39. Location: HCM, Hanoi
Survey conducted on August, 2016
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